Lawrence Zarian is a lifestyle expert, fashion consultant, model, actor, and reporter and is one of the most sought-after on-camera lifestyle & fashion experts in the television industry today.
“It’s not what you wear, it’s how you feel. And it’s not how you look, it’s how you LIVE”~ Lawrence Zarian
LAWRENCE ZARIAN has on-air experience of over 20 years and is the author of the highly successful fashion Bible, Lawrence Zarian’s 10 Commandments for a Perfect Wardrobe. With the support and endorsements of top industry professionals in the TV and fashion world, his book not only breaks down how to maximize one’s wardrobe and style potential but also emphasizes the importance that true style originates with a happy and healthy mind, attitude, and lifestyle.
In 2020, Lawrence launched his first clothing collection of separates with Connected Apparel, CAxLZ. The collection is designed for women of all shapes, ages, and glorious sizes without compromising the latest styles and trends. Incorporating the feedback Lawrence has received from his years of experience styling women and producing fashion segments for television, each piece from the collection has been carefully crafted and designed with inclusive sizing, affordability, and timeless style at the forefront. Due to the overwhelming response since launch, CAxLZ was contacted by the major retailer Nordstrom to be one of their featured designers carried on their website.
From his celebrated red carpet coverage of the Academy Awards, Screen Actors Guild Awards, Primetime Emmy Awards, and the Golden Globes, Lawrence Zarian is a network television staple. In addition to hosting Live from the Oscars, Tribune Broadcasting’s syndicated Oscar Red Carpet show, originating from KTLA-TV in Los Angeles, and serving as the official Oscar fashion correspondent for LA’s number one local morning show, the KTLA Morning News, Zarian has also served as ABC’s Fashion Guy bringing to national audiences his expert breakdown of every celebrity red carpet for Live with Kelly and Ryan and ABC’s On The Red Carpet.
Most recently, Lawrence launched his podcast, You Are Beautiful with Lawrence Zarian, celebrating guests from all walks of life and exploring what makes them tick. Featuring raw, vulnerable conversations with new guests each week, You Are Beautiful digs deep into each guest’s interpretation of the word to find out what used to be versus what is now, what they have learned over the years in time of success, in time of struggle and everything in between.
Lawrence Zarian’s extensive on-air fashion and lifestyle expertise doesn’t stop at award-season coverage. As a consistent family member of Live with Kelly and Ryan for over 20 years, he has also joined the teams of The Kelly Clarkson Show, Extra, KTLA, Rachael Ray, Windy City Live, and E! Daily Pop, not only sharing and celebrating the hottest trends of the season but also interpreting Hollywood’s most expensive looks into affordable styles for everyone. Zarian can also be seen as a lead correspondent and frequent co-host of NBC’s California Live, California’s Emmy Award-winning daily lifestyle show covering breaking news, celebrities, and what’s hot in fashion, beauty, food, and tech.
Working with top brands such as Samsung, T-Mobile, John Varvatos, and Hugo Boss, to name a few, Lawrence Zarian is a go-to resource for on-air and digital brand integrations and product placement for fashion and gift-giving segments. With energy and sharp insight, he is at home in every situation, from the award season red carpet to hosting his own show to even making over a family of five from Ohio.
Zarian also conducts standing-room-only seminars throughout the country and hosts in-store shopping events nationally for international retailers such as Macy’s, Bloomingdales, and JC Penney.